Marketing solutions provider Optimove has extended its partnership with GVC Holdings to serve as its enterprise CRM and player marketing vendor across all of its brands, globally, for the next five years.

Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

GVC has also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases.